QUACK ADVERTISEMENT IN THE STOCKPORT NEWSPAPER.

Reading Through the Basics: Towards a Visual Analysis of a Newspaper Advertisement on Education

This paper describes the contribution the analysis of visual design canmake to a critical reading of educational texts. Drawing on recent work on visual design, the paper analysesthe compositionof anewspaperadvertisementseeking responses to an educational report. It illustratestheway elementsof compositionwork topresenta particular reading path, constructing a hierarchy of meanings across the t...

The quack doctor of Serpukhov.

Interpersonal Metadiscourse in Newspaper Editorials

The power of media lies in its persuasive function, which gives media a potential to maneuver on the mind of audience (van Dijk 1996). This potential is realized via different linguistic resources, one important group of which is metadiscoursal resources. The major aim of this study was to explore how and in what distribution these resources are employed by writers with different cultural backg...

The pack as advertisement.

Generation Reflection in TV Commercial and Advertisement

This research studies TV commercial from cultural-conflict view point and tries to analyze mutual relation between parent-child generations. It applies signifier's method for reflecting TV commercials. Signifying qualitative method on the base of General signifies along with "first levels signifiers" and "Second level signifiers" obtained Symbolic displacement. This research shows TV commerci...